Linda is a results-oriented professional with expertise in management, marketing, multi-media communications, employee development, sales, event management, and training. A consistent high performer, Linda has been recognized for her excellence in problem solving, strategic planning, creativity, teamwork, and leadership skills. 

Prior to joining Tesseract, Linda held management positions at NetSpeak, Fujitsu Business Communication Systems, and Siemens.  

Sample Projects:

• Development and successful deployment of marketing strategies, including:
  • Defining and establishing corporate identity
  • Positioning and branding
  • Multimedia communications and public relations
  • Graphics and web design/development
  • Project management
  • Product/service introduction plans
• Director for multiple marketing, communications, and information development departments and personnel for 12 years. Managed all aspects of hiring and development of competent and motivated teams that delivered solid business results and high customer satisfaction. 

• Managed all aspects of marketing communications, including:
  • Consumer - educate and excite the public about all products and services provided 
  • Public Relations – to increase public awareness and recognition
  • Partners/Affiliates – to reinforce and enhance solid professional relationships for
  • the benefit of both the primary company and their partners
  • Internal - to ensure employee competence and shared knowledge

• Extensive involvement with sales force, including:
  • Operations, activation, and funnel management
  • Proposals and RFP development
  • Creation of sales tools and support materials
  • Lead generation and prospecting
  • Consultative sales and team selling
  • New business development
  • Direct and Indirect sales

• Established guidelines for channel marketing. Also developed co-marketing programs, partner and affiliates programs, conducted promotions and worked with distributors.

• Managed skills, product, and customer training curricula for sales, management, executive, and technical departments, including experienced employees and new hires.

• Event Management, from concept through completion and follow-up.

Linda holds a Bachelor of Arts in Sociology from University of Florida.